![]() For example, consulting giant Accenture created a metaverse environment called The Nth Floor that features replicas of real-world offices and lets employees and new hires conduct a number of HR-related functions within the virtual world. From wind farms to Formula 1 cars, designers are recreating physical objects inside virtual worlds where their efficiency can be stress-tested under any conceivable condition without the resource costs that would be incurred by testing them in the physical world.Īnother use of metaverse technology in the corporate world will be conducting training, onboarding, and other tasks. We can expect to see the metaverse concept merge with the idea of the “ digital twin” – virtual simulations of real-world products, processes, or operations that can be used to test and prototype new ideas in the safe environment of the digital domain. No one knows for sure what the winning strategy will be yet, but one thing is for certain – you’ve got to be in it to win it.Īside from its power as a marketing tool, the metaverse promises to provide platforms, tools, and entire virtual worlds where business can be done remotely, efficiently, and intelligently. Over the next 12 months, businesses will be going all-out to position themselves at prime virtual locations – whether that's through building their own platforms or occupying existing arenas such as Meta Horizons, Fortnite, VR Chat, or Decentraland. ![]() Crucially, it’s one where, unlike social and search, which are pretty well sewn up by the likes of Google and Meta, there is still everything to play for. The metaverse, with its focus on customer experience and one-to-one connections, is another channel of communication. The appeal is obvious – we know that consumers are always looking for new and more engaging ways to connect with brands they want to do business with. The concept may not have completely coalesced yet, but businesses from giants of international finance like HSBC and JP Morgan to global lifestyle and fashion powers like Nike and Gucci have already staked their claim and begun building their metaverse presence. ![]() ![]() ![]() As with search engines and social media (the technological enablers of web 1.0 and 2.0), marketing and advertising will provide the fuel that will boost web 3.0 - the metaverse - into the mainstream. ![]()
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